The communication activities in the programme will contribute to achieving the overall objective of the Climate changes Spatial Planning programme, which is to strengthen the Dutch knowledge infrastructure by increasing insights into the relationship between climate change and land use, transferring scientific knowledge to target groups in society and transferring practical know-how to scientific target groups.
Objectives
The objectives of the communication by the Climate changes Spatial Planning programme are:
To ensure that parties with a role in spatial planning are well informed about the results of scientific research into climate change and to make
them conscious of their role in limiting the effects of and responding to climate change
To ensure that scientists in the climate domain are well informed about the latest developments in policy and practice in relation to spatial planning
To engender greater insight into climate-related policy by keeping the general public informed about climate change
To strengthen education in the field of climate and spatial planning
The communication activities will focus on specific target groups in the scientific community and in civil society, on government bodies and on the general public. Different objectives can be formulated for the different target groups, depending mainly on the extent to which they are already involved with the CcSP programme: the proximate–remote dimension. Using this criterion, three broad target group / target combinations can be identified:
The groups that are already involved in the knowledge consortium. This group contains many scientists, but also people from government, NGOs and the business community. They submit projects, carry out projects or are represented in the organisatorial structure such as the Board or the Programme Council. For this group the objective is to strengthen the network, in other words to intensify the relationships between the various parties and foster the exchange of knowledge.
The parties we would like to see more closely involved in the programme are people from provincial and local authorities, water boards, business community, and NGOs. The objective is to draw these people into the knowledge consortium and initiate a dialogue with them. This target group has the highest priority in the communication strategy.
The general public of the Netherlands. The objective is to inform this group, or give them the opportunity to be kept informed. a well-informed public will help to ensure that the overall objective of the programme is achieved. After all, well-informed citizens can force civil society organisations and government bodies to give more backing to climate programmes, thus raising their interest in acquiring knowledge about climate change.
